2. Management Profile of one newspaper of your
a. organizational structure
b. functions of different units of newspaper
c. vision and mission
d. editorial principle
e. advertising rates
Philippine daily Inquirer
The Philippine Daily Inquirer is undeniably the
countryâ€™s most widely read and circulated newspaper.
With over 2.7 million nationwide readers daily, it
enjoys a market share of over 50% and tops the
readership surveys. Not only is it the most read
among all sectors and ages, it is also the countryâ€™s
most trusted source of hard-hitting news and
countless exposÃ©s. Distinguished by award-giving
bodies like the Catholic Mass Media Awards, Jaime
Ongpin Awards for Investigative Journalism and
Anvil Awards, it is the Philippinesâ€™ most awarded
broadsheet with over 200 awards and citations.
With four regional bureaus, over 130 provincial
correspondents nationwide and four printing presses
in Cebu, Davao, Laguna and Manila, Inquirer delivers
news to the provinces faster and more effectively
than its competitors. Itâ€™s website, www.Inquirer.net,
is ranked among the worldâ€™s most visited news sites,
averaging one million page views a day.
For almost 20 years, the Inquirer has been reaping the
rewards of its hard work. AC Nielsen, Asia Research
Organization and Newspaper Dealersâ€™ Association
surveys say Inquirer tops readership and sales. It is
also the most innovative broadsheet with special niche
sections for the youth, children, culture, society and
even golf enthusiasts. Its highly successful publication,
a free paper aptly called Inquirer Libre, won two Gold
Quill Awards of Excellence and is currently making
in-roads in developing readership among the masses.
Besides being the countryâ€™s leading journalistic voice,
the Inquirer is also strongly committed to social
responsibility and has taken an active role in various
socio-civic programs. Its business savvy and social
conscience have been recognized with the Agora
Award for Outstanding Marketing Company of the
Year in 1998, Anvil Award of Merit for its
participation in Tabang Mindanaw and Gold Quill
Award of Excellence for Economic, Social and
Environmental Development in 2003. It is also the
most environmentally friendly newspaper in the
country, being the first local newspaper to use organic
soy-based ink, 100% recycled newsprint and a
resizing of the paper saving seven trees a day. It won
a special citation from the Catholic Mass Media
Awards for its environmental initiatives and a Gold
Quill Award of Excellence for its youth readership
Its meaningful goal of making a difference in the
everyday life of Filipinos continues to be the driving
force behind its journalistic and corporate initiatives.
As the countryâ€™s no. 1 newspaper, the Philippine
Daily Inquirer will remain steadfast in its commitment
to bring â€œBalanced news, fearless viewsâ€ to readers
when and where it matters.
To be the dominant, most respected and influential
Philippine media organization for Filipinos here and
We are a world-class processor of news and
information, publishing the country's newspaper of
record, informing and influencing our public, providing
other excellent services and serving as a catalyst for
social progress - all within the framework of a liberal
We uphold the highest standards in journalism and
provide top-quality service to readers, advertisers and
clients. We perform our roles to the best of our
abilities and continuously seek to improve our
expertise and skills. We strive to be reliable, accurate,
efficient and effective in the delivery of our services
and management of our finances.
We abide by the principles of honesty, fairness and
incorruptibility in our journalistic, business and
interpersonal conduct. Through these, we establish
our credibility and become worthy of the trust of our
We maintain the freedom to take a position regardless
of external and internal pressure, ensure that we hear
out all sides, decide responsibility without fear or
favor, and respect independent thinking and freedom
to express views and opinions.
We work for the betterment of our nation and strive
to preserve and conserve resources in all our
We respect and trust each member of the team and
work harmoniously to achieve the organization's
We continuously improve and respond to the changing
needs of the environment, the market and the
organization. We adopt an open-minded,
forward-looking and proactive stance in meeting the
challenges of the future.
In upholding these values, we seek the guidance of
Divine Providence to attain higher levels of
Functions of different units of newspaper firms
Frontpage. Metro. National and International Affairs.
Sports. Entertainment. At its heart, the
Opinion-Editorial section, with must-read columns
from the country's most respected analyst.
Focused on a separate sector each day.
Monday: Info Tech, Business Monday
Tuesday: Real Estate and Construction
Wednesday: People at Work
Friday: Marketing Buzz, Business Friday
Saturday: Science and Health
Sunday: Travel, Sunday Biz, People at Work
Other publications include the Quarterly Banking
Report, Quarterly Stock Market Report and
Economic Performance and Outlook.
The last word in living, with a special focus each day.
Monday: Art, Design, Books
Tuesday: Health and Fitness
Thursday: Tastes, Dining Out, Trips
Friday: Fashion and Home
Saturday: Specials, Entertainment, Ã‰lan,Super!
Sunday: Family, Weekwaker- uppers, Weddings
Engagements, Surprises, Playtime
Job Market is the Inquirer's classified ads section
devoted exclusively for recruitment ads. An
independent pullout section that comes free with the
Inquirer every Sunday, it is the first of its kind in
classified advertising in the Philippines. For eleven
years now, Job Market has proven to be a more
intelligent recruitment tool with features and added
services that no other recruitment medium can offer.
The Inquirer Job Market offers career information
and advice in addition to its classified recruitment ads.
For job seekers to succeed in their job search, they
need information on job vacancies and companies as
well as advice on job hunting - from passing job
interview, developing good grooming and other tips.
Jobholders who are looking for better opportunities
can also get ideas from this section for their career
For today's youth, featuring what they think and what
makes them tick and click. Inquirer Lifestyle's 2BU is
all about -and-written by- the youth of today. It's
about what they do, what they buy, and where they
go. Bearing a cutting edge layout and strong visuals,
2BU carries an identity as distinct as today's youth.
2BU receives a deluge of mail from youngsters - and
their parents - who want advice on a wide range of
topics ranging from family and parenting to teen
pressure, breakups, and what to wear on Monday
The most widely circulated news magazine for kids
and teens in broadsheet and magazine format. Junior
Inquirer's kid-friendly editorial excellence has been
awarded by both the UNICEF and the Philippine
The Junior Inquirer (Metro) is Philippine Daily
Inquirer's section that's specially dedicated for and by
kids. Published every Saturday in tabloid format,
50,000 copies are distributed to the top schools of
Metro Manila the first three Saturdays of the month
SATURDAY SPECIAL SUPER
Style, urban living, pop culture, entertainment, and
recreation spell Super!, the cutting edge authority on
lifestyle and events for the country's trendy
20somethings. Released every Saturday with the
Philippine Daily Inquirer.