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by lara_beb    Oct 11, 2008, 6:34 PM

1. Business policies of 5 major broadsheet

newspapers
2. Management Profile of one newspaper of your

choice
a. organizational structure
b. functions of different units of newspaper

firms
c. vision and mission
d. editorial principle
e. advertising rates
Organizational Structure

Philippine daily Inquirer
The Philippine Daily Inquirer is undeniably the

country’s most widely read and circulated newspaper.

With over 2.7 million nationwide readers daily, it

enjoys a market share of over 50% and tops the

readership surveys. Not only is it the most read

among all sectors and ages, it is also the country’s

most trusted source of hard-hitting news and

countless exposés. Distinguished by award-giving

bodies like the Catholic Mass Media Awards, Jaime

Ongpin Awards for Investigative Journalism and

Anvil Awards, it is the Philippines’ most awarded

broadsheet with over 200 awards and citations.

With four regional bureaus, over 130 provincial

correspondents nationwide and four printing presses

in Cebu, Davao, Laguna and Manila, Inquirer delivers

news to the provinces faster and more effectively

than its competitors. It’s website, www.Inquirer.net,

is ranked among the world’s most visited news sites,

averaging one million page views a day.

For almost 20 years, the Inquirer has been reaping the

rewards of its hard work. AC Nielsen, Asia Research

Organization and Newspaper Dealers’ Association

surveys say Inquirer tops readership and sales. It is

also the most innovative broadsheet with special niche

sections for the youth, children, culture, society and

even golf enthusiasts. Its highly successful publication,

a free paper aptly called Inquirer Libre, won two Gold

Quill Awards of Excellence and is currently making

in-roads in developing readership among the masses.

Besides being the country’s leading journalistic voice,

the Inquirer is also strongly committed to social

responsibility and has taken an active role in various

socio-civic programs. Its business savvy and social

conscience have been recognized with the Agora

Award for Outstanding Marketing Company of the

Year in 1998, Anvil Award of Merit for its

participation in Tabang Mindanaw and Gold Quill

Award of Excellence for Economic, Social and

Environmental Development in 2003. It is also the

most environmentally friendly newspaper in the

country, being the first local newspaper to use organic

soy-based ink, 100% recycled newsprint and a

resizing of the paper saving seven trees a day. It won

a special citation from the Catholic Mass Media

Awards for its environmental initiatives and a Gold

Quill Award of Excellence for its youth readership

program.

Its meaningful goal of making a difference in the

everyday life of Filipinos continues to be the driving

force behind its journalistic and corporate initiatives.

As the country’s no. 1 newspaper, the Philippine

Daily Inquirer will remain steadfast in its commitment

to bring “Balanced news, fearless views” to readers

when and where it matters.

OUR VISION

To be the dominant, most respected and influential

Philippine media organization for Filipinos here and

abroad.



OUR MISSION

We are a world-class processor of news and

information, publishing the country's newspaper of

record, informing and influencing our public, providing

other excellent services and serving as a catalyst for

social progress - all within the framework of a liberal

democracy.

CORPORATE VALUES

Excellence
We uphold the highest standards in journalism and

provide top-quality service to readers, advertisers and

clients. We perform our roles to the best of our

abilities and continuously seek to improve our

expertise and skills. We strive to be reliable, accurate,

efficient and effective in the delivery of our services

and management of our finances.

Integrity
We abide by the principles of honesty, fairness and

incorruptibility in our journalistic, business and

interpersonal conduct. Through these, we establish

our credibility and become worthy of the trust of our

stakeholders.

Editorial Independence
We maintain the freedom to take a position regardless

of external and internal pressure, ensure that we hear

out all sides, decide responsibility without fear or

favor, and respect independent thinking and freedom

to express views and opinions.

Responsibility
We work for the betterment of our nation and strive

to preserve and conserve resources in all our

undertakings.

Teamwork
We respect and trust each member of the team and

work harmoniously to achieve the organization's

goals.

Dynamism
We continuously improve and respond to the changing

needs of the environment, the market and the

organization. We adopt an open-minded,

forward-looking and proactive stance in meeting the

challenges of the future.

In upholding these values, we seek the guidance of

Divine Providence to attain higher levels of

development.

Functions of different units of newspaper firms

MAIN SECTION
Frontpage. Metro. National and International Affairs.

Sports. Entertainment. At its heart, the

Opinion-Editorial section, with must-read columns

from the country's most respected analyst.

BUSINESS
Focused on a separate sector each day.


Monday: Info Tech, Business Monday
Tuesday: Real Estate and Construction
Wednesday: People at Work
Thursday: Motoring
Friday: Marketing Buzz, Business Friday
Saturday: Science and Health
Sunday: Travel, Sunday Biz, People at Work


Other publications include the Quarterly Banking

Report, Quarterly Stock Market Report and

Economic Performance and Outlook.

LIFESTYLE
The last word in living, with a special focus each day.

Monday: Art, Design, Books
Tuesday: Health and Fitness
Wednesday: 2BU!
Thursday: Tastes, Dining Out, Trips
Friday: Fashion and Home
Saturday: Specials, Entertainment, Élan,Super!
Sunday: Family, Weekwaker- uppers, Weddings

and
Engagements, Surprises, Playtime
JOB MARKET
Job Market is the Inquirer's classified ads section

devoted exclusively for recruitment ads. An

independent pullout section that comes free with the

Inquirer every Sunday, it is the first of its kind in

classified advertising in the Philippines. For eleven

years now, Job Market has proven to be a more

intelligent recruitment tool with features and added

services that no other recruitment medium can offer.

The Inquirer Job Market offers career information

and advice in addition to its classified recruitment ads.

For job seekers to succeed in their job search, they

need information on job vacancies and companies as

well as advice on job hunting - from passing job

interview, developing good grooming and other tips.

Jobholders who are looking for better opportunities

can also get ideas from this section for their career

growth.

2BU
For today's youth, featuring what they think and what

makes them tick and click. Inquirer Lifestyle's 2BU is

all about -and-written by- the youth of today. It's

about what they do, what they buy, and where they

go. Bearing a cutting edge layout and strong visuals,

2BU carries an identity as distinct as today's youth.

2BU receives a deluge of mail from youngsters - and

their parents - who want advice on a wide range of

topics ranging from family and parenting to teen

pressure, breakups, and what to wear on Monday

mornings.

JUNIOR INQUIRER
The most widely circulated news magazine for kids

and teens in broadsheet and magazine format. Junior

Inquirer's kid-friendly editorial excellence has been

awarded by both the UNICEF and the Philippine

Press Institute.

The Junior Inquirer (Metro) is Philippine Daily

Inquirer's section that's specially dedicated for and by

kids. Published every Saturday in tabloid format,

50,000 copies are distributed to the top schools of

Metro Manila the first three Saturdays of the month

for free.

SATURDAY SPECIAL SUPER
Style, urban living, pop culture, entertainment, and

recreation spell Super!, the cutting edge authority on

lifestyle and events for the country's trendy

20somethings. Released every Saturday with the

Philippine Daily Inquirer.

advertising rates
http://www.inquirer.com.ph/adrates.asp »
http://www.inquirer.com.ph/pdf/pdi_display_rates.pd »

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