Nokia

Why would Nokia have T-Mobile Reps take a survey (a year ago) on the layout and style of their new Dealer promotion (like the old Nokia Rewards) if they were never going to release anything new for carrier incentives? This doesn't make any sense to me, anyone have a logical answer as to why they issued $50 amizon.com gift cards for taking the survey if they weren't ever going to use the information to produce anything???