Coca-Cola Creates Custom Phone for Promo

News Item Related News Comments

posted May 5, 2004, 1:20 PM

The FCC yesterday approved an entirely new type of cellular device designed exclusively for a Coca-Cola promotion to take place this summer. The device, which is shaped like a soda can, includes a specialized GSM cellular phone and a GPS location-tracking device. According to a reliable source at Coca-Cola, winners in the giveway will find the device in a 12 pack of Coca-Cola cans. One of three buttons connects the winner with a company representative, who will explain that the person has won a Chevrolet Equinox SUV. Pressing a different button activates the GPS beacon, which sends the winner's location to the company, which will then deliver the prize to the winner's location. Australian marketing company Momentum Worldwide developed the device for Coca-Cola.

more info at FCC »

19 comments on this news item ›

Related news:
Sprint Initiates Fleet Tracking Program   Aug 23, 2005
RIM To Launch Cellular / Wi-Fi Blackberry   May 25, 2007
First Disposable Digital Cell Phone Approved by FCC   Jul 25, 2002
Nextel Introduces Its First GPS Phone   Oct 2, 2002
Buddy Beacon Now Available Across Carriers   Feb 13, 2008

more related news ›