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Verizon Wireless 'Undecided' On Smartphone LTE Pricing

Dec 7, 2010, 11:46 AM by Eric M. Zeman

Speaking at the UBS Global Media and Communications Conference, Verizon Wireless CEO Ivan Seidenberg said that the company plans to take a wait-and-see approach to smartphone data pricing models for its brand new Long Term Evolution network. Verizon launched LTE on Dec. 5 in 38 markets and 60 airports across the U.S. It is pricing 5GB of data at $50 per month and 10GB of data at $80 per month, each with a $10-per-gigabyte overage fee. Right now, LTE is only available via laptop dongle, but Verizon plans to launch LTE-equipped smartphones before the middle of 2011. Verizon doesn't expect to lower LTE prices in the near future, "We have to hold firm as best we can until the entire environment is mature enough where we have devices and services so that people can see the value," said Seidenberg. But he added, "Looks to me like [10GB is] a floor of what people will do. The trick is not to price too high that you scare people off the service, but price high enough that as applications and services start to fill in people will use it and see the value."

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Comments

This forum is closed.

This forum is closed.

maxrebo

Dec 8, 2010, 9:36 AM

VZ CEO vs VZW CEO

Phonescoop said Ivan is the VZW CEO ... he is the CEO of Verizon Communications and Dan Mean is the CEO of Verizon Wireless. I think I've seen this mistake on Phonescoop before. Not too hard to keep the two different ... proofread!

Azeron

Dec 7, 2010, 3:17 PM

Uh-uh

No way!

jeryzkid22

I would bet my left nut it will be overpriced!

...

CellStudent

My bet is that the data add-on prices will look very, very similar to the data packages offered for the Galaxy Tab.

jacejace

Dec 7, 2010, 6:58 PM

Lets see now....

Hmmmm, how much can we profit can we make off the poor unsuspecting customer??? It's already apparent that they will flop and pay whatever we charge, lets just throw the lube away and bend them over raw!!! 👿

This is just a typical day at Verizon headquarters...sad but true.

muchdrama

Dec 7, 2010, 5:51 PM

Nevertheless--

--I'm sure it will be pricier than the competition.

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