RadioShack Expanding to Target Stores with Kiosks

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posted Jul 30, 2010, 9:54 AM   by Eric M. Zeman

RadioShack has announced plans to expand its mobile phone retail footprint by installing kiosks inside Target stores. The kiosks will be branded "Bullseye Mobile" and won't be identified with RadioShack. The kiosks will be installed in most of Target's 1,700 stores nationwide. RadioShack tested the kiosks at 100 Target stores earlier this year. RadioShack said the move is meant to help it remain competitive as Best Buy expands its own mobile retail footprint with more Best Buy Mobile stores and its dedicated store-within-a-store approach at its larger big box stores.

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