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Pudding Looks To Watch Phone Calls For Ad Targeting
Pudding has received $8 million in funding to port its advertising technology to cellular and VOIP calling. Pudding listens to phone conversations for keywords, and when a match is heard, it will deliver a targeted ad to the user's screen. No carrier has signed on with Pudding, however carriers like Virgin Mobile and Blyk both are experimenting with ad-supported calling.
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