Pudding Looks To Watch Phone Calls For Ad Targeting

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posted Jan 4, 2008, 3:08 PM   by Eric Lin

Pudding has received $8 million in funding to port its advertising technology to cellular and VOIP calling. Pudding listens to phone conversations for keywords, and when a match is heard, it will deliver a targeted ad to the user's screen. No carrier has signed on with Pudding, however carriers like Virgin Mobile and Blyk both are experimenting with ad-supported calling.

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