AT&T Brings Back Orange For New Logo
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posted Sep 11, 2007, 10:37 AM
Corrected. AT&T will begin re-branding its wireless service by adding orange to its logo today. In a nod to Cingular, it is adding orange to signage, advertising and other materials, though the blue globe will remain. AT&T is looking to change the entire company's focus to mobility and is working to advance the carrier's offerings. They will begin test marketing a new calling plan that offers DSL internet and a 450 minute wireless plan for $60 without requiring users to get a wired voice line. They are also working to negotiate better international roaming rates.
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