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printed August 19, 2017
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Sprint Taking Preorders for the Essential PH-1

Thursday, 11:03 AM   by Eric M. Zeman

Sprint today began accepting preorders for the Essential PH-1 smartphone. Sprint is offering the phone at a significant savings through its lease program when compared to buying the phone outright directly from Essential. The PH-1 is available to Sprint customers for $14.58 per month through a Sprint Flex 18-Month Lease, which totals about $260 under the full retail cost of $699. At the end of the lease period, Essential lessees can opt to pay off the balance or turn the phone in for something else. Sprint is also offering the Essential 360-degree modular camera attachment for $199, or $16.67 per month for 12 months on an installment plan. The black version will be available in stores within a few weeks, according to Sprint, with the white model following at a later date. Sprint says the phone supports three-channel carrier aggregation on its network and can hit theoretical download speeds in excess of 200 Mbps. Essential recently emailed customers who preordered the phone and informed them that the PH-1 will ship in about a week. The Essential PH-1 has a bezelless design, a magnetic mod system, dual cameras, and a Snapdragon 835 processor.


Essential Moves Closer to Phone Debut, But Still No Date

Aug 9, 2017, 10:54 AM   by Eric M. Zeman

Essential Products says it will reveal the launch date of its PH-1 smartphone within one week, according to the Wall Street Journal. The company first said the phone would launch within 30 days of its initial debut, which took place back in May. When the phone hadn't appeared by mid July, CEO Andy Rubin said the Essential Phone would arrive "in a few weeks." That time frame has come and gone and there's still no firm release date for the phone. Beyond the launch date, Essential confirmed to the Journal that the phone will be sold by Amazon.com and Best Buy in the U.S. in addition to Sprint, which is the only U.S. carrier that has agreed to distribute the phone. The Essential PH-1 has a bezelless design, a magnetic mod system, dual cameras, and a Snapdragon 835 processor. It is priced at $699.


Andy Rubin's Essential Phone to Arrive In 'A Few Weeks'

Jul 21, 2017, 10:24 AM   by Eric M. Zeman

Andy Rubin today provided an update concerning the expected arrival of his new company's Essential PH-1 smartphone. "We’ve been hard at work getting everything ready and the good news is that we’re now going through certification and testing with multiple U.S. and international carriers," said Rubin in an email to supporters. "You might be getting impatient to get your hands on your new Essential Phone (and I’m also impatient to get it to you!) but rest assured that you will have a device in your hands in a few weeks." Rubin said his team is "sweating the details and working long hours to get this device shipped." Rubin had previously committed to shipping the phone by the end of June. It now appears the device will arrive in August. The Essential PH-1 has a unique, magnet-based system for accepting modular attachments, such as a 360-degree camera, on the back panel. It includes a 5.7-inch quad HD screen with curved corners, Snapdragon 835 processor, and dual rear cameras. It will run a near-stock version of Android 7 Nougat and ship completely devoid of brand names or logos. Essential will sell the PH-1 directly to consumers, though Sprint also plans to carry the phone. It costs $699.


Sprint to Sell Rubin's Essential Phone As an Exclusive

Jun 12, 2017, 7:14 AM   by Eric M. Zeman

Essential Products has found a U.S. carrier to distribute its Essential PH-1 handset, and that carrier is Sprint. Essential still plans to offer the unlocked phone directly to consumers online, but the handset will also enjoy retail presence in Sprint stores, according to USAToday. "We like to bet with where we think the market is going as opposed to where the market was,” said Essential President Niccolo de Masi to USA Today. "I feel like we are a new brand and a new consumer electronics company and we are partnering with the network of the future." This isn't the only reason. Sprint is majority owned by SoftBank, and Andy Rubin, Essential's CEO, has a long history with Masayoshi Son, SoftBank's CEO. As recently as early this year, SoftBank was expected to make a $100 million investment in Essential, though it backed out for unknown reasons. "It's certainly conscious for us to work with partners that can make an investment in supporting our brand ambitions," continued to de Masi, "and it's an approach that obviously Andy Rubin has been very successful with in the past as well as a lot of our management team." The PH-1 has a unique, magnet-based system for accepting modular attachments, such as a 360-degree camera, on the back panel. It includes a 5.7-inch quad HD screen with curved corners, Snapdragon 835 processor, and dual rear cameras. It will run a near-stock version of Android 7 Nougat and ship completely devoid of brand names or logos. The PH-1 is expected to go on sale later this summer for $699.


Andy Rubin's Essential PH-1 Boasts Titanium Frame, Magnetic Mods

May 30, 2017, 7:32 AM   by Eric M. Zeman

Essential Products, the startup being run by Andy Rubin, who helped create the Android operating system, announced its first smartphone today, the PH-1. The PH-1 is a high-end handset crafted from a titanium shell that Rubin claims is more robust than aluminum and more resistant to damage when dropped. The phone has a ceramic back plate and a Gorilla Glass front. Similar to the LG G6 and Samsung Galaxy S8, the PH-1 adopts a near two-one aspect ratio for the display, which measures 5.71 inches across the diagonal and includes 2,560 by 1,312 pixels. The 19:10 shape fills nearly the entire front face of the phone, features rounded corners, and includes a unique cutout for the user-facing camera. Twin rear-mounted magnets positioned on the rear panel of the phone accommodate removable modular accessories, including a 360-degree camera. The system is similar to that of the Moto Z series handsets from Motorola, though the mods don't cover the entire rear of the PH-1. The magnetic pins provide power to the accessories, which connect to the handset via WiGig for transferring data back and forth. A pair of f/1.85 13-megapxiel cameras adorn the rear of the phone, one shooting full color and the other shooting monochrome. The cameras rely on a hybrid phase detect and infrared laser-assistant auto focus system. The front camera shoots 8-megapixel images at f/2.2 and can capture 4k video. Other specs include a 64-bit Snapdragon 835 processor with Adreno 570 GPU, 4 GB of RAM, and 128 GB of storage. It is sold unlocked and includes support for U.S. carriers (including GSM, CDMA, and LTE), as well as Bluetooth 5.0, GPS, NFC, and WiFi. The PH-1 has a built-in 3,040mAh battery that charges rapidly, USB-C, four microphones for noise cancellation, and a rear-mounted fingerprint sensor. Essential is taking reservations for the PH-1 starting today. The phone costs $699. For a limited time, people who preorder can snag the phone and magnetic 360-degree camera for $749 (savings of $150). The phone comes in black, gray, white, and green, and runs Android. Essential didn't say when the phone might ship.

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