Verizon, AT&T, and Sprint are the major carriers this we all agree on. There are pro's and con's with every carrier. Sprint has the least con's. Research is definately a key to learning about how the other carriers work because this gives you an edge on how to tell your customers what you have to offer verses the competetion. Sprint has a better plan cost and competative equipment. Ultimately it is the consumers choice, and if they are smart shoppers in todays economy then Sprint would be the right choice. Boost is the leader in pre paid wireless now with $50 unlimited talk, direct connect, text, and web. Boost is hurting Cricket, and every other pre paid service available. I love it!!!!!!!!!!