The message is to stop being spoiled about data usage and learn to live within limits. I wish I had unlimited money, but too bad. I gotta work. Plan to do things around Wi-Fi if it's that important. I sat outside a cafe with my friends and streamed a bunch of YouTube on their Wi-Fi, zip data usage, still as fun as if it weren't on Wi-Fi.

And the comment above mine illustrates it perfectly as well, it's less poor planning and more that this is the best way to deal with how the demand is outpacing the ability to supply.

Jesus H. Christ, sometimes I wish no phone company offered unlimited anything, texting, calling, data, then we'd see how it works. Maybe people would learn to stop streaming video and maybe go out and talk to people face to face.

/rant