IPhone and indirect stores..
A member of our team went to a meeting this week and the powers that be told her that indirect agents can't/don't sell the IPhone only the direct channel does..
AT&T is just now getting into this area and there isn't a store for me to visit..
Can someone shed some light on this?
Its a good thing but there is negligle profit to be made on the activation. We will make more selling a car charger to an iphone than we will on the activations. Apple is the one who definitely wins from its dealings.
I saw another post on this in Shop Talk and that is what he said...
Not looking good for the indirect channel to sell them..
We have been sending people away from our stores for two years. Do y ou have any scope as to how many activations that is? The real money will be with the family plan porting in from other carriers where daddy and mommy get the iphone and little billy and susy get lg neons. We try to pitch those sales to get the two non iphone activations but we continually get told that they just want to do it all in one place.
As far as the i-phone goes...I've played with them and even toyed with the idea of going to AT&T to get one. Frankly I think they're over rated. 🙄
Last phone I can remember people demanding regardless of what was better for them was the Razr. Indirects were given those, but having worked at a competing carrier I can feel the pain. That said, there were very few customers who couldn't be talked into a different phone. Many that did leave ended up back to see me in short order.
You have no idea on what you speak.
I think the practice of holding back phones is insane. I don't want you to get me wrong on that.
#2 - As has been previously discussed you won't sell all iPhones. Simply having the phone in store for the customer to compare keeps the sale in the store.
#3 - This was over a 21 month period. That is only $3401 in profit per store per month. Considering the iPhone is roughly 30% of AT&T's sales and their #1 smartphone you do the math. Our sales dropped by close to 20% immediately after the iPhone launched and trickled down to close to a 50% drop year over year when the 3G iPhone launched.
Furthermore I launched a new market for AT&T (I was chosen to be the sole agent in this market) with the expectations that I would be a part of this iPhone sales push. I was not informed until about 15 days before ...
(continues)
If you become a State Farm insurance agent, you only represent State Farm. When they shut down the auto market for 18 months while they adjust to become profitable, you spend 18 months without an auto product. An independent agent doesn't have this type of limitation. At the same time they don't have the State Farm brand name. I have no real answers, just parallels to another industry.
Android - got 'em
BB Storm 2 - got 'em
I don't have to worry about not having the product that is #1 in product mix because someone sold their soul to the devil for net adds.
has AT&T offered you to be one of their test stores for iphone sales?
makes you wonder what Steve Jobs and AT&T have on the backside for them to be only sold through direct stores..
I just can't see anyone (if the indirect channel gets them) buying one at $600 to $800 on a contract. Only way to make enough to pay out the commissions on them..not enough accessory sales to offset that..