Completely agree. I've analyzed plenty of accounts and some folks save a lot, some save a little and some would have their bills go up if they switched the SE. It all depends on the combination of type of phone and amount of data usage by all. The unsung hero of SE (again, depending on the users) is the unlimited calling and unlimited texting. No more having to worry about whether its past 9pm or if the other person has Verizon to make it a M2M call or whatever. And with the free add-on of the mobile hotspot, some folks will eventually cancel their standalone hotspots and USB modems. How's that for "evil?" Revenue is about the same but the implementation of it is simpler than before.