Top message: Upgrade Fee by toddraderman
Replying to: Re: Upgrade Fee by daxdcagain
Even if you spread the additional cost out and raise the plan prices it may be the same overall cost but it will still *look like* you are paying more for services.
Besides, upgrade fee is industry standard and Verizon's is surprisingly cheaper than others.
I agree there's no way to actually hide the cost. I just think they should stay with the subsidy model which they created in the first place to take away the shock of buying phones outright. Having the subsidy model AND adding on an upgrade fee pisses people off.
Regarding the upgrade fee, when did it become an industry standard? I can remember not paying an upgrade fee in the not too distant past.