Top message: Verizon: Rant by epik
Replying to: Re: Verizon: Rant by Menno
Anyone who's ever worked in any kind of inventory control knows full well that there isn't an "inflate cost" button to press in inventory management software. Inflating the cost of inventory costs you more in taxes and return on investment figures at the end of the year.
The full retail price is pretty much cost.
And in case there's any question, I am all for purchasing phones from the manufacturer instead of the carrier. However, consumers are going to have to get over the fact that the manufacturer isn't going to pay for a portion of your phone. Until they're able to do that, I don't see much changing.
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