Hey pally...that analogy was spot on! When you buy a BMW you know it runs on more expensive gas....ie is required. Big Red says if you want to run a certain device IT IS REQUIRED to have these extras. Take it or leave it! I'm tired of the whinning going on with people wanting premium devices but not wanting to pay the monthly premium to have it! You were told if you want (not need) this device you will have to pay for this extra! It's not that difficult! Of course it's about money too! Same thing when it comes to buying a car! If all can do is afford to run the Saturn.....then don't bitch about not being able to get the BMW because it will cost you extra!