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Why did Verizon do this?

newtothis30

Mar 6, 2008, 12:48 PM
Can you do that? Verizon renames year-old Samsung U740 to "Alias"

Posted Mar 6th 2008 12:10PM by Chris Ziegler
Filed under: Handsets, Samsung, Verizon Wireless, EV-DO, CDMA

After a full year on the market, Verizon's apparently looking to give its dual-hinged U740 textmeister a swift kick in the pants. How? By hooking it up with a slick, marketing department-approved name, of course. The U740 will heretofore be known simply as the "Alias," which we don't really think has anything to do with the phone's physical characteristics, but maybe we're just totally missing something here. The specs obviously haven't changed, but at the very least, we think we can probably expect the phone to be on the market for a while yet seeing how they've i...
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Pierce84

Mar 6, 2008, 12:57 PM
Because diz Boost didn't think of it first.
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newtothis30

Mar 6, 2008, 1:00 PM
i know i know..... just bad
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freedomcapcity

Mar 7, 2008, 10:31 AM
🤣 🤣 🤣

OWNED!!
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ArmySF

Mar 7, 2008, 10:52 AM
🤣 🤣 🤣 🤣
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VZWrube

Mar 7, 2008, 10:57 AM
Apparently it's working. I've had a ton of customers come in recently to ask about the "Alias". Apparently u740 doesn't stick in the memory as easily.
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vzwtechguy

Mar 8, 2008, 12:23 PM
Verizon and its manufacturers are starting to name phones rather then simply giving them model numbers. All about marketing and branding. Its easier to remember a name then a model number.
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