I love Boost mobile's marketing ad campaign.
boost will be very successful. (i am seeing it from my channel checks and from my store and partner's stores.
anyone have noticed those ads?
Haven't seen them yet, but their old TV ads were always been good, from the old people to the "Where u at!?" ones, because they had a sense of humor
Their in-store posters and website are a different story though... a bunch of young urban black models staring straight at the camera and trying way too hard to look hard/cool. I think we're all aware that young-urban-hip is Boost's target demographic, but still, there's such a thing as beating it into the ground.
It's like "Yo yo YO PLAYAH! Dis be da prepay dat RAPPERS USE!!"
boost mobile targets everyone, not just the urban hip-hop demographics. we get all kinds of people from all differnt ages from all differnt sexes and all differnte levels of income.
they will do well though.
they did 1.3 million people in only 12 markets and now its nationwide.
it will truly be amazing and it should be interesting on migration boost to the nextel/sprint cdma network in 3 years.
shall be interesting.