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I love Boost mobile's marketing ad campaign.

nextel18

Mar 11, 2005, 7:46 PM
anyone have noticed those ads?
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Grantizzle

Mar 11, 2005, 8:04 PM
you mean the old people?
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nextel18

Mar 11, 2005, 8:05 PM
no the newist ads on tv.
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Grantizzle

Mar 11, 2005, 8:06 PM
i don;t have cable, so i haven't seen them. describe them please.
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nextel18

Mar 11, 2005, 8:07 PM
it wasnt on cable.. it was on fox. it was just basically kanye west, the game, ludacris, (they were rapping) but not the older song and commercial they tweaked it a lot i think...


boost will be very successful. (i am seeing it from my channel checks and from my store and partner's stores.
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BetterThanJake

Mar 12, 2005, 2:37 PM
nextel18 said:
anyone have noticed those ads?

Haven't seen them yet, but their old TV ads were always been good, from the old people to the "Where u at!?" ones, because they had a sense of humor

Their in-store posters and website are a different story though... a bunch of young urban black models staring straight at the camera and trying way too hard to look hard/cool. I think we're all aware that young-urban-hip is Boost's target demographic, but still, there's such a thing as beating it into the ground.

It's like "Yo yo YO PLAYAH! Dis be da prepay dat RAPPERS USE!!"

Rolling Eyes
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nextel18

Mar 12, 2005, 11:02 PM
hahhaa. yea i know. i have them in my store as well as my partners stores. we are doing quite well, which i didnt think we would becuase mass is a wealthy state. but hey, i am not complaining.

boost mobile targets everyone, not just the urban hip-hop demographics. we get all kinds of people from all differnt ages from all differnt sexes and all differnte levels of income.

they will do well though.

they did 1.3 million people in only 12 markets and now its nationwide.

it will truly be amazing and it should be interesting on migration boost to the nextel/sprint cdma network in 3 years.

shall be interesting.
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