I agree with what you're saying. I just looked up a lot of the phones USCC has on this site and see what you mean as far as US Cellular carrying prepay level phones: HTC One V offered by USCC, Cricket, & Virgin. Alcatel One offered by USCC and Virgin. Samsung Chrono offered by USCC and MetroPCS. LG Saber offered by USCC and Virgin. So I see what you're talking about. The company's phones are either exclusive (junk) to US Cell or are offed by prepay carriers along with US Cellular. The difference I see is if you get a low end phone from Metro PCS or Virgin, you'll be paying like $40 or $45 a month for unlimited minutes and text. You get that same low end phone on US Cellular and you'll be paying $70 or higher for a comparable plan. No wonder USCC is losing customers left and right. You can't offer Metro PCS type phones on Verizon priced plans. If US Cellular wants higher priced plans to compete with Verizon and AT&T, then they need comparable phones to offer.