Top message: Us Cellular is dead. by thetruth314
Replying to: Re: USCellular Alive and thriving by tritium
Re: USCellular Alive and thriving
Apparently not this article.
Under the leadership of the fearless Mary Dillion this company will sink unless they start to make some serious changes.
M.D. wants to operate a regional company as if it were one of the big 3 without the big 3 $$$. They can charge those fees people will always pay them b/c they want to be the first to own the latest and greatest, and that's fine, but for the majority of customers they want to be treated right.
USCC used to hang their hat on the rack of exceptional customer service, and realized it couldn't compete in the "latest greatest" race. Throw all that out the window now. USCC is now taking lead from the big 3 by charging upgrade fees, raising cost of rate plans, extending the length of time before a customer can upgrade...ect.
Now I'm not saying that they shouldn't get or attempt to get the great phones that are all the rage. They did an outstanding job getting the GS3, but at what cost? They are bleeding customers left and right, is charging upgrade fees to get newer phones the answer or should they look at other costs such as battery exchange?
I would ask Mary Dillion and the rest of her executive team to take a good long look in the mirror and ask themselves, "If I were a customer (ie: not a ceo making $7.5 million/yr) how would I like to be treated?"
I submit to you that out of all the executive team not one of the people in the mirror would reply back, "I would like to be charged $30-$36 for being a loyal customer." or "I would like for my company to raise the price of their rates while giving me less data or minutes."
This isn't the way to increase revenue, but it is the fastest and the easiest. You don't have to buy commercials, or billboards to advertise upgrade fees, or letting people upgrade in 22 months instead of 18. It's just a simple and quick buck, but how long can that last?
I propose that they should not charge these fees, but instead market and advertise the fact that they don't.
One instance could go something like this, "Self, I would really like to get that new GS3 and lucky for me I have an upgrade with Verizon in which I'll burn $36 for being a loyal customer sounds neat! BUT WAIT I saw an ad where I can get the SAME phone and the SAME service for $15-$20 cheaper (not $5 as currently set up by the great M.D.) Plus I'll never have to sign a contract after the 1st. SWEEEEET!
Mary Dillion I hope you do take a good long look in the mirror. Your company is failing, and you can change that, but it will take WORK, not nickel and diming your customers. USCC doesn't have the $$$ to pull that off like the big 3.
Follow the Golden Rule, Mary, not the Golden Arches.
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