Maxymax, while I have not bought into hello better, nothing that you said has anything to do with the new marketing campaign.
The changes in the ETF, upgrade time, early upgrade points increase, and the addition of the device activation fee were all created in June before the launch of hello better.
The Service Techs have not fixed in warranty phones in the store for years. The phones have been sent to repair or replaced under advanced exchange.
The change to battery swap happened when BPE launched in May.
I don't purchase any accessories in the store as Amazon has them for far less expensive than the discounted price. So this I can not speak to.
As to the last part, advanced exchange charges. This is just corporate greed, plain and simple. Lets charge the customer $35 for the cost of shipping and processing an item that costs USCC about $8 to ship. But hey, since it works on ebay it should be fine at USCC.
My point was that these changes have been going on since Jack left and will continue into the future. USCC does not have its own identity and until it does it will keep changing and/or copying the industry. I hope that the executive team figures it out before everything that still is good gets changed or scrapped.