Many of these changes were made before the Hello Better campaign ever began. Also, the $35 advance exchange is a good deal. You don't have to wait to get your replacement phone or deal with the process of putting your phone through the warranty, getting a loaner phone, and then waiting almost 2 weeks to get the refurbished version of the phone you sent in.

You are getting a brand spanking new smartphone. In reality, $35 is nothing compared to what you will be getting or what you could be paying.