Unfortunately with Apple wanting USCC to contractually agree to purchasing more iphones then they have customers, its just not a good business decision. Sprint bought something like 20 million....they aren't going to turn a profit for at least a year. I'm not going to argue that the iphone sells great and people DO still want the iphone....but USCC as a company doesn't want Apple dictating what they do. I will agree that it would grow their customer base, but as a company it just wasn't a smart decision.