Top message: US CELLULAR CEO SAYS "NO" TO IPHONE 4 or 4S by carthian
Replying to: Re: US CELLULAR CEO SAYS "NO" TO IPHONE 4 or 4S by erikpkp
I do not know about US Cellular's financials; so I won't speak too much on that. Perhaps getting the Iphone is a financial risk. But I feel that not getting it is a bigger risk, especially when US Cellular continues to lose customers and is finding it harder to compete. Unless it does something else extraordinary to get and retain customers, it is certainly putting itself at great risk. Going on its current course is, in my opinion, the riskiest thing of all.
The days of "oh we will just provide better cust service than everyone else" to gain customers are over. It is not working, as the present situation shows. US Cellular has to do something else. Not getting the Iphone understandably can make its customers and associates pessimistic about the company's future.
Also, as more carriers other than ATT/Verizon get the Iphone, it is going to highlight US Cellular's weakness in the handset lineup. Customers will stop listening to what they may perceive as excuses why they can not get the most popular devices.
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