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Replying to:  US CELLULAR CEO SAYS "NO" TO IPHONE 4 or 4S by carthian   Nov 3, 2011, 1:04 AM


by Joshiwa    Nov 3, 2011, 5:06 PM

I understand the decision. I do work for the company and am a believer in Android over Iphone (don't get me wrong though, the Iphone is a great product).

Apple wants to much $ for the device and you sign a contract for Apple to make you so many devices and if you don't sell them all you as the company still buy them. That is why AT&T is still selling an Iphone that is two updates old, they bought more than what the demand was. The company didn't want to take that risk at this time. Sprint is also expected to go nearly 7 billion in debt with selling the Iphone, they will rearrange some debt and try to get some extra funds from investing partners to compensate but that is a huge amount. USC was not ready to take that kind of risk.

The thing that is more frustrating is 4G. I do not have the opportunity to sell a 4G device or mobile wifi hotspot this christmas season because USCC delayed the network upgrade to 1st Qrt of 2012. Mobile phones and tablets are expected to be the hot item for gifts this year but I can't compete even remotely fairly with other companies since I am given only 3G devices.

USC is a 6mil customer company, there isn't the capital of spending $ that the big 4 have so decisions may be slower because $ has to be carefully invested to compete and USC has to determine what is the most important need at the moment. I certainly hope USC grows and becomes a more seriously taken company cause I do believe in how they treat the customer. No company is without faults though and advanced technology seems to be USC achilles heel.

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