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Top message: USCC-National Carrier....Since when? by yourvoiceofreason
Replying to: Re: USCC-National Carrier....Since when? by yourvoiceofreason
US Cellular has been playing catch up with the big guys for years now. While other carriers had online account access back in 2003, US Cellular didn't get that feature until around 2009 or so. Even now, you can't change your phone ESN on their website. The company wants customers to make unnecessary trips to the store or call in and tie up reps. They just got OTA phone programming, again being about 7 years behind the competition. They don't spend any money going into new markets either. They have been losing customers for a couple of years now. They have dropped below 6 million customers this past quarter. I'm not sure how much longer they can keep losing customers before selling out. Don't get me wrong, USCC is among the best, if not the best when it comes to not dropping calls, especially in rural areas which is their niche. But the tradeoff is they have poor phone selection. Often they are just getting a phone when other carriers are at the end of life with that model. They are trying new marketing ploys, but missing out on getting popular models. They need to do something real quick or they should plan on getting bought out.
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