Ok, but there are situations even in areas that US Cellular provides coverage that this could make a difference...and these are everyday situations.

Let's say I am in Chicago and want to send my child to Syracuse University and add a line for him. It is assumed, that US Cellular is a national carrier and this should be ok..we are talking about Syracuse, which is a big area..But then I come to find out that there is no native coverage there and the 50% rule would hurt me. If my child had a problem with his phone, there is no where for him to go there..

One more example...I am some type of business executive, who travels the country all the time. I may spend 2 weeks in Seattle, a month in Washington DC, several weeks in NY city, and then I may come home for a few weeks in Wilmington NC. Because US Cellular is a national carrier, I was for sure those places would be covered (besides Wilmington). But if I am in Seattle and my Blackberry freezes, where would I go to get a replacement? And I can not guarantee that 50% of my coverage will be in a USCC market, because I do not know where I would be all of the time.

If US Cellular wanted to compare itself to other national carriers, perhaps it is better to say something like: "Get call quality and network satisfaction that is ranked higher than the 4 national carriers" (assuming that is factually correct)