While i believe the ideals behind the D.O. are amazing and think every company should adopt them i think a lot of times they just become the go to answer for why changes occur or decisions are made. It's used as an easy out to answer the "why did they do that" questions. rather then actually living it we are just told that its because of the D.O.. I don't know if it's used so much to brainwash people but more to hide the true workings and ideals of the company.