I agree!!! we are extensively told to sell the value and not the price. well in my region people are very dollar conscious, as soon as they hear will be $10 or $20 more a month they back up. and is understandable, i would back up as well. i can care less about the poins. This is a morale demeanor now i don't even want to be as much in the floor anymore and i don't feel like helping customers as much. I bet executives still get their juicy bonuses quarterly. I also think Mary Dillon CEO wants to make it MC Donalds style. cheap employees and quick service, out the door and next. just wait 2 to 3 years and you will see Walmart style employees at US Cellular, it will be a joke!!!. by the way you want fries with that?