What it appears to be for a lot of us is an attempt to move from a cost based somewhat ala'cart structure to a more bundled fixed rate one. I have been a customer for over 10 years and was waiting for a new plan to be offered but I wanted to spend less money for more features not more money. Yes there are some nice features bundled but I am still looking at a higher plan cost when services should be cheaper not more expensive. The whole point of the point rewards game is to hide the cost increase by the touted value of the points,and that's fine if it is really seen as adding value but USCC needs to increase the points offered us.
I liked seeing bonus levels for long term customers but the max ceiling is 6 years when I wanted to see it go 9 and 11 years with more points. What you can get with those points doesn't seem to have any consistency either.
Adding simple things like a moderate amount of text messaging for a moderate price like $5 has been taken away and there are other examples. Some people are saving money but there are plenty who aren't and they are frustrated after all the hype. I'm going to wait a while and see if there are any adjustments to fix this.