The reason The Belief Project is going to wake up the wireless industry is not just based on ground breaking value. We have to change the way we think about wireless. The industry is so cost based that customers have no clue about the value of what they are paying for...or currently lack there of. The Top 5 spend millions of $$ each year telling consumers what phone they should get with no focus on their actual reoccuring charges. A majority of consumers don't stay with their carries because they want to, rather because they have to. Either they are trapped by a certain device or they realize its the same where ever they go. We have the lowest churn rate in the industry, thats because we are smaller and have had the opportunity to provide a superior network in our areas of coverage that are second to none. Those customers that realize a cell phone is no good if they cant use it where they want have sacraficed "cool" phones for service. US Celluar is now just as competitive in the device marketplace as the Top 5.

Consumers will pay for things they see value in, plain and simple. Society told consumers the thing to have was the iPhone, because it would change how they do life. Look at how many consumers forked over RIDICULOUS amounts of $$ for this device, not to mention paying break fees, activation fees and the device itself. Knowing full well it was supported by a less than superior network.

A wise man asked me this. "Would you drive 10 miles out of your way to save $90 on a $100 item?" Instant reaction, of course I would. All it would cost me was time and a little gas. He then asked "Would you drive 10 miles out of your way to save $90 on a $10,000 item?" I hesitated. Both items I was buying regardless. In either situation I am saving $90 and only spending time and a little gas. The value is the same either way.

Dont get trapped by sticker shock. You will spend the same or more with our competitors for a similar plan, but where is the value? We have a superior network and the same coverage. With Belief Plans, one and done contracts, phone replacement on 2 plans, discounts for online payments, overage forgivness, and Loyalty Rewards. Lets not forget phone detailing, battery swap, freedom to change and 18 month upgrades.

You be the judge...I'm just saying.