Phones are similar in price than before. You are still eligible for a discount every 18 months however you can lower that by buying down time using points. You can also use points to buy phones cheaper than normal but you won't be able to this round because you won't have any points initially. Eventually they will be going through and giving tenured customers a bucket of loyalty points based on years with us but that will not be available for you when you first switch.

Oh and please do not make a big deal out of this in store. There is nothing, I mean nothing, anyone in the store can do to give you extra points, etc.