With Verizons announcement today of their going the At&t route(GREED), I'm hoping that U.S. Cellular sees this more as an opportunity to expand and not exploit. This is a chance I think for U.S C to pick up disgruntled customers from the other "Big 2" with our value packed plans- including unlimted data! If ever there was a moment to start improving on that 6.5 to 7.0mil customer base this has got to be it. No matter how fantastic their arsenal of cutting edge smartphones are, why would you even consider going with Verizon or Att or any other carrier for that matter who is going to cripple your usage of the internet, while still PADDING THEIR POCKETBOOKS! Trust me they are not doing this for "a better experiance" for their customers". It's just blatant GREED, hidden behind a "noble and pious" front. Hopefully U.S.C is able to keep a handle on their prices and the value they provide their customers, because if the market is driven on value- its a given the other 2 carriers customers will be looking our way!