I have recently heard that US Cellular will be launching a version of the W385(a device they currently cary in silver) in the Plum color. What does this mean? Will it be shiny or flat. Smooth or textured? and Plum sounds to me like an ugly color. Royal purple sounds better even viloet but when I think of plum I think of that ugly bad tasting fruit that looks kinda like somebody pooped on purple.