G4 Channel to Become 4G in a Week of Sprint Promotion
Here is the link to the full story: http://www.nytimes.com/2010/07/22/business/me dia/22adco.html?_r=1
G4 Channel to Become 4G in a Week of Sprint Promotion
By BRIAN STELTER
Published: July 21, 2010
NEXT week the cable channel G4 will morph into 4G.
In a letter-swapping promotion for Sprint Nextel’s next-generation wireless Internet service, the name of the channel will change for seven days, affecting all its logos and shows. The campaign begins Monday.
“We think it has some unique abilities to break through the clutter in the marketplace and help Sprint promote its service,†Neal Tiles, the president of G4, said in a telephone interview.
He added, “How often do you get to change the name of the net...
(continues)
G4 Channel to Become 4G in a Week of Sprint Promotion
By BRIAN STELTER
Published: July 21, 2010
NEXT week the cable channel G4 will morph into 4G.
In a letter-swapping promotion for Sprint Nextel’s next-generation wireless Internet service, the name of the channel will change for seven days, affecting all its logos and shows. The campaign begins Monday.
“We think it has some unique abilities to break through the clutter in the marketplace and help Sprint promote its service,†Neal Tiles, the president of G4, said in a telephone interview.
He added, “How often do you get to change the name of the net...
(continues)
...
