real talk
VZW has already started offering more minutes with the IN Network calling, which was a huge success. I"m sure there is something else up their sleeve.
I think the consensus in some of these forums is that...
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Lets face it, they've never really had anyone close to them in coverage, or size. Their technology hasn't really been challenged, because the biggest players didn't finish GSM conversions until a quarter or two ago. Now everything is aligned to make them WORK to stay #1.
They are weak in handset selection, phone quality, data offerings, and a unified network where everything works. They charge extra for services others offer for free. And they base all that on the "superior network, and you can make a call almost everywhere" What happens when you can make a call almost everywhere on another carrier who offers...
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Pimp's right in that they've not had much real competition though. They'll have to work to stay #1, but I think they'll be willing to do so, most companies are when it comes to being able to say "We're #1!".