Sony Ericsson Product Launch 2004

by Rich Brome
March 9, 2004

Sony Ericsson today launched five new GSM phones, including two new global flagship models, and three models specifically for the Americas.

Like most manufacturers, Sony Ericsson is focused squarely on camera phones. The three big camera trends for 2004 - video recording, flash, and megapixel sensor - are all represented in the new lineup.

One way Sony Ericsson is trying to stand out from the crowd is emphasizing landscape mode for taking pictures. In other words, the phones are meant to be held "sideways" when taking photos, which feels more like taking a photo with a standalone digital camera. Both the physical design and interface are designed around this idea. Sony Ericsson is quick to point out that the back of its camera phones now look more like cameras than phones.

Two other major new trends for this year - Push-To-Talk and EDGE - are also represented in the new lineup. The new Z500 includes both.

	S700, Z500, K700, T637	S700, K700, Z500, T637
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