AT&T does a lot of stupid things with data and their customers and I call them on it often. This IMHO is anti-consumer. I pay full price for my phones (unsubsidized) so I feel I should be allowed to do with it what I want like rooting, etc. I hope Verizon stays cool with customers still on grandfathered unlimited data or Im headed to Sprint. This is an anti-consumer move and a step in the wrong direction to want to mess with phones so they cant or would be more difficult to root. Bad move Verizon.