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AT&T Confirms Device Upgrade Fee Rising to $36

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Top message:  WHAT Costs Will Be Increased? by Raider Duck   Feb 12, 2012, 11:21 AM

Replying to:  Re: WHAT Costs Will Be Increased? by island-guy   Feb 13, 2012, 11:59 PM

Re: WHAT Costs Will Be Increased?

by JeffroPuff    Feb 16, 2012, 1:33 PM

I pay 399.99 for the Atrix 2. I sell it for 99.99. That's a lot of "red cents" I lose up front. AT&T pays me a commission based off the rate plan and features my employees sell.
So... on a $9.99 partner line, let's say with a $20 data plan, factoring in the subsidy cut on the phone, assuming AT&T didn't pay commissions on the sale as well, it would take 10 months before they turn a profit on the customer. In real life, it's much longer.
With all due respect, you don't know what you're talking about. I agree with the point that the fee increase is the right place to drive revenue, but you're wrong. It drives me nuts when people think we as dealers don't take a hit on the devices.

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