AT&T Confirms Device Upgrade Fee Rising to $36
Top message: WHAT Costs Will Be Increased? by Raider Duck
Replying to: Re: WHAT Costs Will Be Increased? by island-guy
So... on a $9.99 partner line, let's say with a $20 data plan, factoring in the subsidy cut on the phone, assuming AT&T didn't pay commissions on the sale as well, it would take 10 months before they turn a profit on the customer. In real life, it's much longer.
With all due respect, you don't know what you're talking about. I agree with the point that the fee increase is the right place to drive revenue, but you're wrong. It drives me nuts when people think we as dealers don't take a hit on the devices.
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