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AT&T Confirms Device Upgrade Fee Rising to $36

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Replying to:  WHAT Costs Will Be Increased? by Raider Duck   Feb 12, 2012, 11:21 AM

Re: WHAT Costs Will Be Increased?

by island-guy    Feb 13, 2012, 1:22 PM

Anyone in retail knows that msrp is bs. No retailer buys anything near the msrp and in most cases sells you their 'discounted' price. You really think car dealers buy their cars from manufacturers at the window msrp? If you bought your last car at the stickered msrp and thought you got a deal you sir just made the dealer a lot of money. This upgrade price increase is riding on the coat tails of their justified data throttling for those on unlimited data plans. I truly hope at&t sees some serious churning from all of these arrogant moves they're making nowadays.

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