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Sony Xperia S Loses the Ericsson Name

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Too bad it didn't lose the "Xperia" name too

by bluecoyote    Jan 10, 2012, 2:15 AM

Memo to Sony, and the less-than-intelligent executives who run it:

"Xperia" has no brand equity. It is a worthless moniker. It has been attached to three generations of pure crap. Please stop attaching it to all of your also-ran products.

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