Sony Xperia S Loses the Ericsson Name
Too bad it didn't lose the "Xperia" name too
Memo to Sony, and the less-than-intelligent executives who run it:
"Xperia" has no brand equity. It is a worthless moniker. It has been attached to three generations of pure crap. Please stop attaching it to all of your also-ran products.
"Xperia" has no brand equity. It is a worthless moniker. It has been attached to three generations of pure crap. Please stop attaching it to all of your also-ran products.
Replies
- Re: Too bad it didn't lose the "Xperia" name too by muchdrama
