'Re-Boost' Lets Boost Users Beg Facebook Friends for Cash

I don't have a problem with anyone who uses prepaid, Boost or otherwise. However, I DO have a problem with people begging for others to pay their phone bills, and I'd be willing to bet that many others do, too. So why would Boost launch something so obnoxious, and why would someone actually use it? I mean, if you can't pay your bill, then maybe you ought to look at cutting costs, not bugging your friends to help bail you out. And likewise, if Boost is concerned that a significant enough segment of their customer base needs to bug their friends to pay their bills (and they must think so, or they wouldn't have launched this), then maybe they ought to give them a cheaper option than they currently have or, if that isn't possible, simply let them go. This "Re-Boost" thing sounds like a fast food place giving people who can't afford a hamburger a tin cup so they can stand outside and beg for the money to buy one.