What's sad is that the areas that truly need effective wireless broadband are the ones that will never get it. Sprint would have a captive audience if it concentrated on getting service to rural areas. It wouldn't have to be full-speed 4G, either..they could deliver a fifth of that and they'd still get crazy business from those ignored by the telcos and cable companies. Sprint also needs to seriously expand their service footprint. AT&T and/or Verizon are everywhere, but you can barely get Sprint in the middle of the biggest town within 50 miles of me. I suspect this is true for much of the country outside the major metro areas. When it comes to a wireless carrier, coverage and reliability are #1, followed by value and finally by device selection. Sure, the talking heads would have you believe its the opposite but in the real world its exactly like I state.