Transition Plan Announced for AT&T Brand
Sprint is the Winner?
so the question is this.
What percentage of existing AT&T wireless subs will stick with Cingular and what percentage will get new phones to stick with AT&T while it resells Sprint's capacity.
My guess is that the overwhelming vast majority will stick with cingular.
What percentage of existing AT&T wireless subs will stick with Cingular and what percentage will get new phones to stick with AT&T while it resells Sprint's capacity.
My guess is that the overwhelming vast majority will stick with cingular.
...
considering that att's new service is most likely going to be prepaid, they'll probably stick with Cingular. Also, ATT won't be using the ATTWS name for 6 months after the deal closes, so ATT won't be able to use the confusion too much.
...
They can't use the ATTWS name but they can market it as something similar, like "AT&T Mobile" or "AT&T Mobility" or something to that effect.
Sucks that a LOT of jobs are going to be lost in this merger - one example being that Cingular is known for only using inhouse CSRs - lots of Indian and Canadian reps are going to be looking for new jobs ☹️
Sucks that a LOT of jobs are going to be lost in this merger - one example being that Cingular is known for only using inhouse CSRs - lots of Indian and Canadian reps are going to be looking for new jobs ☹️
...
corporate said:
They can't use the ATTWS name but they can market it as something similar, like "AT&T Mobile" or "AT&T Mobility" or something to that effect. ...
Actually, I don't think they can. If you read it carefully, the announcement this week is about "the AT&T brand", not "AT&T Wireless".
I imagine that AT&T will still go with something like "AT&T Mobile", to avoid as much confusion as possible. But they won't be able to launch it until after the six-month transition period ends.
...
In resposne to the CSR reps and loss jobs in India and Canada... Certain 3rd Party Vendors own large stakes in Cingular (apprx. 40%) Also Cingular would have to more then double their current CSR basis to handle the increase call flow after the transition... Just because Cingular doesn't currently use 3rd Party Vendors - Politricks as always play a large role.
...
What's probably going to happen is that Cingular will still be using the 3rd party reps until they've hired and trained enough inhouse staff to cover their needs. Most 3rd party rep vendors work on contracts anyways, so the reps aren't going to be canned altogether, they'll just be retrained on a different contract.
...
CainMarko said:
considering that att's new service is most likely going to be prepaid...
Actually, that's very unlikely. When they announced the deal with Sprint, they announced that unlike Sprint's relationships with Virgin and Qwest, the new AT&T MVNO would be more of a competitor for Sprint.
Of course this is fine with Sprint, since they get revenue from it either way, and ultimately they are in control of the arrangement.
AT&T has already announced that wi-fi phones will be part of the mix somehow, which will dovetail nicely with AT&T's focus on VoIP. I imagine they'll offer something like their current CallVantage VoIP service (being advertised heavily on TV right now,) that works at home...
(continues)
...
I agree. AT&T gets nothing out of being an el cheapo prepaid operator, which is why they will go another route.
But any way you cut it, Sprint wins. sprint will ineviably get additional users on their existing infrastructure. That means subs to base station ratio goes up which is good. It means that sub to cap-ex will go up (more sub per cap ex spent. That is also good.
Basically sprint gets more help in paying for its infrastructure without having to do additional marketing and without having to spend much more, if any more, on infrastructure.
Cingular may get more subs but they paid a lot for them and now they have a lot of infrastructure to maintain. Cingular's gain is really one of firing redundant employees. They should get sli...
(continues)
But any way you cut it, Sprint wins. sprint will ineviably get additional users on their existing infrastructure. That means subs to base station ratio goes up which is good. It means that sub to cap-ex will go up (more sub per cap ex spent. That is also good.
Basically sprint gets more help in paying for its infrastructure without having to do additional marketing and without having to spend much more, if any more, on infrastructure.
Cingular may get more subs but they paid a lot for them and now they have a lot of infrastructure to maintain. Cingular's gain is really one of firing redundant employees. They should get sli...
(continues)
...
Well I work for AT&T and have worked for Cingular. I think that the Customers will be the winners. More service and better customer service.
...
This forum is closed.
