Transition Plan Announced for AT&T Brand
Sprint is the Winner?
What percentage of existing AT&T wireless subs will stick with Cingular and what percentage will get new phones to stick with AT&T while it resells Sprint's capacity.
My guess is that the overwhelming vast majority will stick with cingular.
Sucks that a LOT of jobs are going to be lost in this merger - one example being that Cingular is known for only using inhouse CSRs - lots of Indian and Canadian reps are going to be looking for new jobs ☹️
corporate said:
They can't use the ATTWS name but they can market it as something similar, like "AT&T Mobile" or "AT&T Mobility" or something to that effect. ...
Actually, I don't think they can. If you read it carefully, the announcement this week is about "the AT&T brand", not "AT&T Wireless".
I imagine that AT&T will still go with something like "AT&T Mobile", to avoid as much confusion as possible. But they won't be able to launch it until after the six-month transition period ends.
CainMarko said:
considering that att's new service is most likely going to be prepaid...
Actually, that's very unlikely. When they announced the deal with Sprint, they announced that unlike Sprint's relationships with Virgin and Qwest, the new AT&T MVNO would be more of a competitor for Sprint.
Of course this is fine with Sprint, since they get revenue from it either way, and ultimately they are in control of the arrangement.
AT&T has already announced that wi-fi phones will be part of the mix somehow, which will dovetail nicely with AT&T's focus on VoIP. I imagine they'll offer something like their current CallVantage VoIP service (being advertised heavily on TV right now,) that works at home...
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But any way you cut it, Sprint wins. sprint will ineviably get additional users on their existing infrastructure. That means subs to base station ratio goes up which is good. It means that sub to cap-ex will go up (more sub per cap ex spent. That is also good.
Basically sprint gets more help in paying for its infrastructure without having to do additional marketing and without having to spend much more, if any more, on infrastructure.
Cingular may get more subs but they paid a lot for them and now they have a lot of infrastructure to maintain. Cingular's gain is really one of firing redundant employees. They should get sli...
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