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Sony Ericsson Updates Phone Lineup

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Cathing Up to Nokia

viper

Jul 16, 2004, 8:20 AM
I happen to think that the design (aesthetics) of sony-ericsson phones keeps improving with each new release while nokia phones designs keep getting stranger and less accessible.


Nokia for a long time was the only phone company that "got it." They designed attractive phones that lent themselves to personalization.

The rest of the industry has finally figured out that you need one or some very good industrial designers on your team. Phones are personal devices not grey boxes like PCs. Nokia can longer differentiate on this feature which leaves pricing and their subsequent reduction in prices.

I expect nokia's market share to stabilize at about 20% within the next couple of years.
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Viken

Jul 17, 2004, 10:15 AM
Yes! Designs are very important. Being in the design industry, I know. That's why some will pay $300,000 for a Ferrari instead vs. $50,000 for a Corvette. The performance difference is not that much, but the slight aesthetic difference will command the $$.
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muchdrama

Jul 17, 2004, 2:58 PM
Viken said:
Yes! Designs are very important. Being in the design industry, I know. That's why some will pay $300,000 for a Ferrari instead vs. $50,000 for a Corvette. The performance difference is not that much, but the slight aesthetic difference will command the $$.
They'll come off that high when that Corvette keeps up with their Enzo.
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muchdrama

Jul 17, 2004, 2:56 PM
viper said:
I happen to think that the design (aesthetics) of sony-ericsson phones keeps improving with each new release while nokia phones designs keep getting stranger and less accessible.


Nokia for a long time was the only phone company that "got it." They designed attractive phones that lent themselves to personalization.

The rest of the industry has finally figured out that you need one or some very good industrial designers on your team. Phones are personal devices not grey boxes like PCs. Nokia can longer differentiate on this feature which leaves pricing and their subsequent reduction in prices.

I expect nokia's market share to stabilize at about 20% within the next couple of years.
20%? A...
(continues)
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