T-Mobile Serves Up New Monthly4G Plans
way to many plans
Is it me or does TMO have way to many freaking different plans. I mean seriously they just rolled out that $30 pre paid plan for Wal-Mart like 2 weeks ago. Add to that the dozen different post paid plans they have and its just super confusing for consumers. I think this is where Sprint has really killed them, you ask most anybody how much Sprint is and most know that its $79.99 for unlimited everything. If the deal doesn't go through with AT&T I'm sure TMO will be gone within a couple years.
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Well Sprint does not have unlimited everything for 79.99 (just unlimited to mobile, 450 min to landline, data and text included. I think many sales reps are positioning it as unlimited everything, and customers do not know the difference).
With that being said. I can see your point of view of there being a lot of choices, especially for postpaid. There are 2 approaches that a company can take: 1. Make a one size fits all plan 2. Give the customers different options to suit different needs. I guess Tmo chose option 2. It works well if a sales rep can help the customer make the right choice. But without a sales rep, I can see how it can be confusing to a customer who does not know much about wireless.
With that being said. I can see your point of view of there being a lot of choices, especially for postpaid. There are 2 approaches that a company can take: 1. Make a one size fits all plan 2. Give the customers different options to suit different needs. I guess Tmo chose option 2. It works well if a sales rep can help the customer make the right choice. But without a sales rep, I can see how it can be confusing to a customer who does not know much about wireless.
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T-Mobile is the company that is in the middle. They have to compete with the likes of Cricket and MetroPCS while also competiting with sprint at&t and verizon. All these plans are necessary for competiting at a high level.
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