MOTO2006

Very interesting subject. While I understand the comment that everything has the same wonderful RAZR look and feel to it, I think they are very far from everything looking entirely the same. I agree that it would not be very fun if every car produced by Chevy looked entirely the same (I personally do not care for the design of their cars), it would also be suicide for them if they did. They have yet (in recent times) to produce a design that anyone would want to copy and turn into an entire product line. The idea of Design Language is a very important one, where a company can build their brand with consumers, by hitting on a look and feel that consumers find appealing and also find value in. The idea of Design Language is very familiar with more mature companies that see the potential to build customer loyalty. Think about how unique the designs are in the Audi, BMW and Apple product lines are, but there is a common thread that runs through each model that links them and insures that if someone sees the product they will know which company produced it. There is obvious similarity with the new Motorola intros, I would guess they have built equity with the RAZR design language (I read 50 million worldwide and counting) based on the idea that having a thin product that performs well is something consumers are looking for. I don't think it as simple as just calling everyone an idiot.