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Coca-Cola Creates Custom Phone for Promo

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Let's hope there is service

jonknee

May 5, 2004, 4:15 PM
Don't take an unchecked 12-pack with you on a tour of the great plains.

While being cool, it's a pretty big waste. It's not like they will have a SWAT team deploy to your GPS coords. It's likely a, "we'll see you next week at work, dress nicely" thing.

But hey, I'll give respect to anyone that can hack these cans to make real calls (on Coke's dime Very Happy)
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Rich Brome

May 5, 2004, 6:56 PM
jonknee said:
While being cool, it's a pretty big waste. It's not like they will have a SWAT team deploy to your GPS coords. It's likely a, "we'll see you next week at work, dress nicely" thing.


Actually, my source at Coca-Cola tells me they expect it to take a few hours. I assume they have an arrangement with Chevy where someone from the local Coke office will just drop by the nearest Chevy dealership and pick one up... or something like that.

What's interesting is that you don't have to stay still - you just have to carry the can with you after you press the button, so they can track you down.

I think the idea is that people can plan someplace special to be when they push the button. Maybe because ...
(continues)
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Aleq

May 6, 2004, 12:41 PM
Yeah, go out to the gnarliest four-by trail you can find, push the button and watch them roll their purty new SUV off the rocks with its passenger tires... gotta love the promos! Shocked
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Highline

May 6, 2004, 4:38 PM
That would be funny to give it to a friend who is about to be deployed to Iraq... and have him or her hit the GPS button while activly engaged in combat Razz

Either that or hit the button and toss it off the edge of the Grand Canyon... They would be like... OMG!!! The person just committed suicide!! Crying or Very sad
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