Pantech Crosses Over To Android With The Crossover

Why would I purchase a Pantech Android over, say, an HTC, Samsung or Motorola? I can respect Pantech for trying to garner market share, but I just don't see it happening. While Pantech isn't new to the wireless handset world by any means, consumer faith has been shaken by terrible phones such as the Matrix, Duo and Ease. If I were them, I would stick to building components for other manufacturers as they once did. It seems like a better and more lucrative move than attempting (poorly) to build a brand image and hang with the big dogs. Meh.