Verizon Testing the Unlimited Plan Waters in Gulf States
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Wait for Good Plan; Undercut It
So, instead of coming out with a good idea on their own, Verizon waited until another company did it, and then undercut all the plans by $10.00.
I think the cellphone manufacturer rules regarding lawsuits should apply here. Sprint thought of it first, Verizon is copying them, so Sprint should sue for millions with the intent of preventing Verizon from selling another cellphone plan in the US. That's the proper way to overeact, right?
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No. The proper way is to match or beat Verizon's price and then make witty commercials about imitation being the most sincere form of flattery.
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Not much undercutting really. vzw's plan only has talk and text while both of sprint's plans offer unlimited data with them as well..
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